Not a sales pitch. A quiet look at what's already working. Where time and money are slipping out. And a few small things that could make a real difference.
That distinction matters more than anything else here. The rest of this assumes you're not trying to be Tillie's. The hardest parts are already done.
A trademarked Build-Your-Own-Bouquet bar. No other Wichita florist owns this product line.
Weddings plus BYOB Bar pop-ups for corporate, bridal, baby, openings. Booked, not transactional.
Sierra runs social, Morgan runs the floral hand. The split is right for a lifestyle brand and it shows.
Pilates & Prosecco at Body Bar West. Tulips & Tequila at Douglas Social.
The hardest thing to build in a floral business is taste and community. Sie & Mo already has both.
A quick scan of who's visible on Google when someone searches for flowers locally. These aren't enemies, they're reference points.
The shops above all sell dozen-roses-on-Valentine's. You don't, and shouldn't. The real read here isn't "beat Tillie's on SEO." It's that the audience who already wants what you specifically make can't find you without already following on Instagram.
Just what anyone Googling Sie & Mo can see. No assumptions about private analytics.
The 515 number isn't the problem. Nothing in the current setup converts a follower into a customer without a one-to-one DM.
Ordered by what's costing the most right now. None are about the work itself. All five are about the path from discovery to booking.
Google "Sie and Mo Wichita" and Facebook ranks first. Planners and corporate buyers Google before they Instagram. That whole audience either lands on a competitor or finds nothing.
highest opportunity costA planner who finds it on Instagram can't see price, hold a date, or get a quote. They DM and wait. Warm leads cool fastest when first response takes hours.
biggest upside if fixed$4,000 wedding install and $40 grab-and-go arrive on the same channel. Both get triaged by hand. 6 to 10 hours per week of unbilled triage during wedding season.
recurring weekly cost515 followers, zero email subscribers. To reach the people who opted in, you hope Instagram shows them today's post. Email is the one channel a business owns end-to-end.
compounds over timeThere's a gut sense of how last month went, but no dashboard, no booking-to-inquiry ratio, no email open rate, no traffic source. No way to tell which reels drove which weddings. No way to tell whether last month's price change helped or hurt.
blind decisionsEach one stands alone. Together, they replace the manual DM funnel. It still feels like Sie & Mo.
One page. Mobile-first. Feels like your Instagram grid, not a Tillie's catalog. BYOB Bar™, weddings, installs, gallery, inquiry form, newsletter signup.
closes gap iClient picks what they need: wedding, pop-up, shoot, birthday, corporate. A tailored question set appears: colors, date, season, vibe. They drop their inspiration links and it builds the mood board for you. A deposit holds their date, the consult is booked, and the no-shows stop.
closes gaps ii & iiiAnswers the five questions you answer every week. Anything ambiguous gets handed to you with full context attached.
closes gaps iii & ivFlower of the month, pet-safety guide, bloom meanings, a printable craft. Signing up unlocks the $5 off you already give, now it grows a list you own. Something people look forward to, not a blast they delete.
turns the list into repeat businessYour real photoshoot florals, turned into grown-up coloring pages. Seasonal drops: summer florals, fall, a holiday edition. A $5 download, pure margin, on autopilot.
a product, not just a serviceA Botanica Gardens anchor: co-branded pop-ups, bloom-of-the-month tie-ins. Wedding venues, photographers, boutiques, wellness studios. Each one a new doorway to the same right-fit customer.
new doors, not more adsEmail capture lives on the quiz and the site, so the audience you already built becomes a list you own. A Google Business Profile cleanup puts Sie & Mo in the "Wichita wedding florist" conversation.
All conservative assumptions. Adjust the inputs to your reality. The results update as you type.
For a Wichita event florist with this brand and this system. Months one through twelve. Conservative assumptions throughout.
No upfront cost, no retainer, no risk. We build everything above, then prove it before money is ever discussed.
Website, quiz, assistant, newsletter, coloring book, partnerships. All built and running at no charge for three to six months. During the free window, you owe nothing.
The fee starts only when combined orders and booked events rise 20% above your baseline. And only after that lift holds for two straight months. You review the numbers before a dollar moves.
If any of this is useful, that's the point. If you'd like to talk it through, we're just an email away.
hello@ksautomate.com